SEPM Exclude a Process

Guys,

Im pretty much new to adding exclusions so im not sure what is the best way to exclude a process. For example: Microsoft Lync needs the some of the following exclusions:

• Lync Server 2010 processes:
  • ASMCUSvc.exe
  • AVMCUSvc.exe
  • DataMCUSvc.exe
  • DataProxy.exe
  • FileTransferAgent.exe
  • IMMCUSvc.exe
  • MasterReplicatorAgent.exe
  • MediaRelaySvc.exe
  • MediationServerSvc.exe
  • MeetingMCUSvc.exe
  • MRASSvc.exe
  • OcsAppServerHost.exe
  • QmsSvc.exe
  • ReplicaReplicatorAgent.exe
  • RTCArch.exe
  • RtcCdr.exe
  • RTCSrv.exe

Do you add the exlusion in SEPM Exclusion policy as a file and insert the directory and file name for the above process: i.e c:\program files\lync\rtcsrv.exe

or do you add the an application exeception and as in the rtcsrv.exe exeception?

Any help would be appreciated